This Means Engaging, luscious, interesting, meaningful, up-to-date content is the only way to really do business
Just as your fans do, we can feel how engaging content flows from one place to another, from a mobile device to a newspaper article, from a client grievance shared on a social platform to office gossip. We produce content strategies for such flow. What you pay for is a brand experience that owns this flow. We can make your website, posts, photos, app pages and Vimeo or YouTube videos work together. This will maximize your investment and keep your fans happy. We can also tell you how much you need to be producing for each clearly defined audience segment.
Give it meaning
What you produce is who you are, in an instant. Your content and its form are all-important to your brand’s identity. We think it through, for you. And we can make sure its form is always what your brand needs.
Make it Flow
Fans surf constantly in search of new content. If your content doesn’t ride along on the crest of the wave, you won’t even wipe out, you’ll just miss out on the fun–and the profits.
Keep it Fresh
Content is consumed. That means it has an end date. Need we say more? The pace is fast and the shelf dates short.
Help them Own it
Customers need to relate to what you offer. If they can’t relate, it’s not going to fly. We will craft a user experience that does this for your product. Customers need to relate to what you offer. If they can’t relate, it’s not going to fly. We will craft a user experience that does this for your product.
Don’t Replicate It
‘Do Not Repeat Yourself’ takes on a whole new meaning–customers will not be fooled or accept the old for the new. We invent, and reinvent, for you. ‘Do Not Repeat Yourself’ takes on a whole new meaning–customers will not be fooled or accept the old for the new. We invent, and reinvent, for you.
Make small bits of it
Attention span on the web is directly proportional to the size of the screen on which content is consumed. It is all going mobile. We keep content short and sweet.
Content got smaller
Social Content travels fast: it’s shared a lot and is owned by fans. We produce smaller, neater, more compact stuff to ensure social messaging. Short leads, small photos, even shorter videos. The good news is that brands needn’t invest in the big stuff anymore. So this is not in addition to your already bloated advertising budget; on the contrary, it’s a substitution and it is much more cost-efficient.
On average your fans produce and own more than 100 items of text, video, links and photos a month. To compete with that you need to invest in content that means something to them and to your brand.
Global Brand Fans who prefer curation to direct push strategies