Xerox Hellas, a household name in business services, information technology and printing, that doesn’t really need an introduction, trusted us to create, develop and implement a short-term social media campaign. The campaign, which ran from July to October 2014, aimed to heighten public awareness about the environmental and financial benefits of using genuine Xerox consumables.

Following the success of the pilot campaign, we were commissioned to carry out another campaign, leading into 2015, continuing the development of the Xerox genuine consumables theme, looking to acquire eco-business savvy fans. In our usual tailor-made style, we connected Xerox Hellas with Greece’s most significant domestic environmental NGO, ‘Arcturos’, for their end-of-year CSR spree.

In 2015 Xerox Hellas honoured us by selecting a newcomer like Minimedia to be their agency through to the beginning of 2016. This means that we will be taking Xerox Hellas social by building its presence on familiar business-to-business platforms. In doing this we have become a partner of and have received training from the Xerox Global Marketing Team in New York.