The initial steps of building a global fashion brand are the hardest and most exciting ones. They need a vision beyond product development. We were delighted when a seasoned communications specialist from Milan asked for expert brand and content advice to launch her fantastic global brand. We packed her brand with valuable content and strategised about the concepts and ideas that make the brand. Together we built the content strategy, brand voice and started spending some money. Luxury, hand crafted, using the best microfibre in town, these to die for swimsuits are made in Italy. Inviting women to have an affair with their bikini and bodies, Bikini Affair is now on the way to becoming a player in the boutique swimsuit business.